Brandtrack Tech uptake

BrandTrack August overview

Technological uptake

The pandemic has accelerated the adoption of technology across hospitality, CGA research shows—but consumers aren’t ready to give up the face-to-face aspect of service when they eat and drink out.

CGA’s latest BrandTrack survey reveals that nearly a quarter (23%) of people have ordered via their phone since the end of lockdown, while 7% have used a tablet provided by their venue. Two in five (40%) consumers now think that using technology to book, order and pay forms part of a good experience in pubs, bars and restaurants.