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Cocktails & Mixed Drinks at Home

April 24, 2020

Drinking-in is now the norm in lockdown Britain, with the public increasingly looking to replicate the pub and bar experience in their kitchens and front rooms. This report shows that half (50%) of those who drink cocktails in pubs and bars are now choosing a cocktail or mixed drink at home during lockdown. Pre-COVID, the number was just over a third (37%). In addition, a further 20% are planning to try a cocktail at home.

Providing insight into the size of the potential opportunity that cocktails and mixed drinks at home, the different consumer sets that are interacting with it and how to take advantage of this, the CGA Cocktails and Mixed Drinks at Home Report is now available to purchase. Contact phillip.montgomery@cga.co.uk for details. 

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